A model that explains everything explains nothing. Alfred Korzybski — the Polish-American linguist who coined the phrase 'the map is not the territory' — made a less-cited but sharper observation in *Science and Sanity*: the danger isn't using a map, it's forgetting you chose this particular map over all the others you could have drawn. Every mental model is a selection decision disguised as a description. When you adopt the 'jobs-to-be-done' frame, or 'two-by-two matrices,' or 'flywheel dynamics,' you haven't just found a useful lens — you've committed to seeing certain forces and systematically un-seeing others. The model doesn't just filter signal from noise; it reclassifies what counts as signal in the first place. The practical discipline isn't to have fewer models. It's to occasionally make your selection decision visible — to name, explicitly, what alternative frame you *didn't* reach for today and ask what it would have surfaced.

What alternative framing did you quietly discard in your most recent decision — and what would that discarded frame have made visible?

Drawing from General Semantics — Alfred Korzybski (Science and Sanity, 1933)