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General SemanticsAlfred Korzybski

The best science fiction thrillers don't invent entirely new realities — they take one familiar assumption and quietly remove it. That's also how the sharpest thinking works....

What is the one assumption holding your current understanding of a problem together — and what would your thinking look...

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General SemanticsAlfred Korzybski (Science and Sanity, 1933, on the structural differential and the process of identification — mistaking a level of abstraction for the thing itself)

When a financial system goes live, something quiet happens: the database schema becomes invisible. The fields, the table relationships, the naming conventions — they stop being...

What would you have to rename — a field, a table, a report column — if you wanted your system to accurately describe...

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General SemanticsAlfred Korzybski (Science and Sanity, 1933)

When a product team argues about which feature to build next, they think they're having a prioritization debate. They're usually having a language debate. Alfred Korzybski, the...

Name one word your product team treats as shared vocabulary — then write down exactly what you would measure to prove...

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General Semantics / Philosophy of LanguageAlfred Korzybski / J.L. Austin

Most of us treat language as a tool we pick up and put down — but Alfred Korzybski, the founder of General Semantics, argued that the words we habitually use quietly restructure...

What is something in your life you've named in a way that might be limiting what you do about it?

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General SemanticsAlfred Korzybski (Science and Sanity, 1933)

When a product team falls in love with their roadmap, something quietly breaks — the map starts to replace the territory. Alfred Korzybski, the founder of General Semantics, spent...

What did you actually do last week that contradicts the mental model you hold of yourself as a professional?

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General SemanticsAlfred Korzybski

When a doctor delivers a diagnosis, something strange happens to time — the patient's past gets rewritten and their future narrows to a single storyline. The philosopher Alfred...

What is the opposite of how you currently explain a diagnosis or prognosis — and would that version leave more room for...

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General Semantics / EpistemologyAlfred Korzybski

The map is not the territory — but most of us argue over maps as if cities could be wrong. Alfred Korzybski coined that phrase in the 1930s, and it cuts right to the heart of how...

Which mental model do you treat as fact so automatically that you've stopped noticing it's a choice?

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General Semantics / Systems ThinkingAlfred Korzybski

The map is not the territory — a principle Alfred Korzybski introduced in the 1930s that remains one of the most practically powerful mental models you can carry. Every framework...

Which mental model do you currently rely on most — and what kind of evidence would actually cause you to revise or...

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